Future reversal in the fourth quarter of 2016 alipay how to start?
Tencent alibaba has released its latest financial results, but alibaba is growing even faster.
WeChat added 20 million users, which is an important support for WeChat payments. Alibaba's zhang yong said that alibaba also has 20 million new users, 70% of whom are from underdeveloped regions, most of whom will switch to alipay. The user.
Behind the clash between the two giants is a payment battle, the most important infrastructure battle in China's business environment in the future.
August 8 last year was the date alipay and WeChat paid to the two big companies.
Alipay and hunger have announced that they will jointly create the "88 frequency sweep section" in the next 10 days, and help consumers enjoy 500 million discount through dual-end linkage in the face of payment and three magic weapons. 2 billion new business for your business.
WeChat payment launched on smart living day 88, WeChat payment number claims to have three benefits: scanning code coupon scanning, paying courtesy and random reduction.
In fact, 88 is another battle, alipay and WeChat pay halftime battle, the annual Spring Festival can not be lost.
The purpose of this war is to promote payment and protect users. This is not an easy task either, as users and value-added scales have reached their limits.
1. During a long war
The central bank released billing statistics in the first quarter of 2019. Non-bank payment institutions handled 11.148532 million online payment services in the first quarter, up 34.80 percent and 13.44 percent, respectively, to 58.00 trillion yuan.
In other words, third-party payments are increasing by more than 10%, which is inconsistent with the good times of hundreds of years ago.
The growth will be even more severe in 2019.
In addition to data from the central bank, you can also see data from two other institutions.
China's mobile payment market reached 47.7 trillion yuan in the first quarter of 2019, an increase of 0.96% over the previous year, according to data released by third-party research institutions in the quarterly monitoring report of China's third-party payment mobile payment market in the first quarter of 2019. Alipay ranked first with 53.21 percent and tencent finance second with 39.44 percent.
Alipay and tencent financial are still the absolute leaders with a market share of 92.65 percent.
Released by iresearch in the first quarter of 2019, China's third-party mobile payment volume reached 55.4 trillion yuan, an increase of 24.7% over the previous year.
Alipay's market share was 53.8 percent, followed by 103.9 percent.
Both figures point to less than 1 per cent month-on-month growth in 2019. This indicates that the amount of third-party payment will be in single digits in 2020. But rates are stable, regardless of data from central Banks or other institutions.
Alipay pays about 54% compared to WeChat, WeChat pays 40%, and alipay pays more than 14%.
The trend has been sustained for nearly three years.
2. Cliff edge
After the launch of WeChat payment in 2014 Spring Festival, bamboo was broken by the blessing of red envelopes during the Spring Festival. In 2015, WeChat was launched by CCTV Spring Festival gala, another wave of growth.
Alipay will defend itself in the third quarter of 2016 from 2014 to 2016. WeChat has been stagnant since paying 38.1% of the market, according to analysys international, and so far the situation with the two powersaws has stalled.
Even if the product is as strong as WeChat, it is difficult to shake alipay's market share.
WeChat payment group vice President qi zhijun attended the 88th media Open Day:
"It should be a product with temperature, without kpis, without data."
In the fourth quarter of 2016, alipay's market share began to stabilize at a low of 50.4% in the third quarter and rose to 54.1%, maintaining its market share.
In the absence of fundamental major strategic changes in weibo payment in October and December 2016, what internal changes have taken place in alipay to reverse the situation and put the future at the disadvantage of its competitors?
The war without smoke must be exciting.
In fact, alipay fought like thin ice in the fourth quarter of 2016.
Since 2015, we've been trying to socialize, and we're working on it.
During this period, alipay's social attempts were officially terminated, and alipay was unable to defeat WeChat on an unfamiliar social stage.
Having completely dispelled social myths, alipay was lightly armed and attacked in areas where it was well versed.
3. Jedi survival
In fact, the incident was only a sign of the end, and in the middle of 2016, alipay's heavy products began to go online.
In June 2016, ant began large-scale promotion of "flowers" and "borrowings", using the power of the capital market to expand its user base.
In March 2017, two credit card issuers had more than 100 million active users, while China's largest credit card issuer had only 660 million credit card users.
In July 2016, the flower payment function was included in the remittance code. Ant's consumer credit business not only covers ali's e-commerce field, but also extends to other offline consumption scenarios. Calyx covers the commercial capillary line, opening up a payment channel for many alipay users.
So far, WeChat billing is still no "flowers" business.
Alibaba's long-term strength is the China railway army, a unified value and transaction-driven team. Facing B terminal, the benefits of alipay have been fully realized.
Since 2016, Ant Financial has been offering a variety of functions to vendors and ISV software development intermediaries.
Open functional blindness certification, coupons, red packets, etc. at the operational level; Financial levels include flower, stage, online business loan and sesame credit. At the basic functional level, cloud computing, security risk control, big data and other functions.
The Ant Financial Open Platform has over 1,500 Open interfaces, over 17,000 active service providers and over 900 million API calls per day.
For example, the actual situation is "receive currency code". In February 2017, alipay launched a "free collection code" for all free collection tools for small and medium-sized enterprises. Ant Business relies on the services of Ant Financial to form a comprehensive layout covering payment, loan, insurance and marketing. Alipay can gradually provide comprehensive Financial services to major commercial individuals (such as roadside stalls).
This feature only works with Ant Financial, which is not available on competitor WeChat payments. WeChat allows couples to pay more easily using WeChat, but for small, small and small businesses, consider the packaged solution offered by Ant Financial.
For example, starbucks cooperated with WeChat when it first started third-party billing tests, but later switched to alipay. If tencent or alibaba had not invested in starbucks, the fight would have been a force.
It has starbucks' alipay, hungry distribution function, and Tmall starbucks flagship store linkage advantage.
Of course, the most basic market share is still based on alipay's active users.
According to Questmobile, alipay saw the fastest growth in monthly user Numbers in January 2017, at 71.2 per cent.
This wave of user growth has become a solid foothold for alipay, and it has become one of the best apps on the list by 2019, with more than 1 billion users.
4. Renewed war
Since the fourth quarter of 2016, the intense attack on WeChat payment has been completely cancelled by alibaba pay bones. Both men have been deadlocked for three years.
WeChat initially started a small program that did not play a real role for users on the B side, nor could it take advantage of the advantages of alipay on the B side.
In 2017, WeChat paid for the release code, and the number of users exceeded 100 million two years later, while in 2014, alipay future bus launched more than 200 million users.
Without a new technological revolution or a product of talent, the current situation cannot be broken once a deadlock is formed.
Tencent's new quarterly earnings report doesn't see payments as a bright spot, and no one can break into other cities in the current competition.
But one thing I hate about paying WeChat is one thing.
Alibaba and ant financial have launched their autumn offensive online.
The wallets of these two groups will not only support word of mouth and hungry stomachs, but also provide bullets to promote alipay. According to tencent's latest financial report, tencent's cash and cash value is 12.28 billion yuan, similar to alibaba's.
However, alibaba's fundraising capacity is now beyond tencent's reach.
Ants with iron armies are smashing horses; If the payment war happens again in the second half of 2019, tencent is likely to have only fighting power.
In fact, alipay has already left.
In June, alipay teamed up with six European mobile wallets to process 190,000 merchants in 10 European countries using alipay's QR codes.
President Ali Pay Dong is happy to encourage smart living and electronic payments in Europe and to connect more European businessmen with Chinese tourists.
This close fight between alipay and WeChat will lay the foundation for the payment market in the next five years.